In his early twenties, in an effort to regain his own health, John turned away from the family owned Baskin-Robbins Ice-Cream business and began extensive research into nutrition and food production. After ten years of investigation and a thorough inside look at the American food production system, John has a story to tell. In simple and startling pictures, Robbins connects the dots and reveals his theories on the environmental and personal health consequences of a diet based on animal products. According to Robbins, our current American diet is a recipe for personal and environmental disaster.

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